Creative, entrepreneur and perpetual people-connector. I've built brands, shaped spaces, and curated communities — all in the name of bringing people together.
As a founder, I'm passionate about creating and curating experiences, brands, and spaces rooted in community and intentional living.
With a background in marketing, design, and health and wellness, my work blends creative strategy with soulful storytelling — bringing ideas to life in ways that connect people to themselves and each other. From immersive retreats and wellness events to thoughtful interiors and brand identities, everything I create is guided by a deep desire to make people feel something real, to spark presence, and to build a sense of belonging.
I started my career in corporate advertising agencies but quickly moved into freelance creative work, developing brand identities, websites, and growth strategies for clients across industries — from airlines and adventure travel to cafés, yoga studios, and wellness brands. Alongside consulting, I've built and led several ventures of my own, including MVMT Retreats, a global wellness retreat brand, and two businesses in Niseko, Japan: Powder Yoga, a dedicated yoga studio, and The Yard, a design-led café and co-work space — a hub for local community, wellness, and creativity.
The common theme through all my projects has remained the same: bringing people together. My latest project, Common, is where all of those threads come together. Common is a global ecosystem of voices exploring more intentional ways of living, creating, and connecting — change-makers and artists, radicals and rebels, misfits and mystics, gathered around the common threads that tie us together. Through conversations, community, experiences, and deep-dive courses, we take an honest look at the systems and stories we've been handed — keeping what serves us, letting go of what doesn't — and build the confidence to live life on our own terms, surrounded by people who love and support us.
Finding your brand story and telling it through your vision, mission, logo, visual assets and look and feel.
Creating your online web presence and making sure you get found by potential customers.
Designing both written and visual content to spread your brand message to your customers.
Making sure your brand image stays consistent through photo & video briefs and style guides.
Planning your next marketing campaign, from design through to implementation.
Designing thoughtful interiors — from concept and spatial planning through to styling and execution.
Planning your next event, from concept and coordination through to full experience delivery.
Help and guidance to successfully launch your own brand, retreat, space, or event from start to finish.
Big idea or early vision — I'd love to hear it. Get in touch and let's start the conversation.